One of the best analogies I’ve read recently is that travel agencies are like the coffee shops of the industry and travel advisors are the baristas in the coffee shops. (I’m sure the analogy works for tea drinkers too!)
Coffee is an integral part of many of our lives, and we have our personal preferences as to what we love about our coffee. Some people are creatures of habit and prefer it the same each day. Yet, some are willing to try new flavours, new beans and different types. Some like it hot; some like it cold. Cream and sugar or plain black? There is no right or wrong way to enjoy your coffee.
Coffee is something you can make yourself at home, and it can be considerably cheaper. But do you feel the same joy with that cup of coffee like the one you received in a coffee shop, one that was handcrafted just for you and may even have your name on the cup so that it only belongs to you?
Think about why you visit your favourite coffee shop. Is it the cozy ambiance of the shop? The personalized service you receive? Maybe it’s the way you “feel” when you receive that steaming hot cup of coffee when handed to you with a friendly smile?
You walk into a coffee shop knowing you are probably going to pay more for a cup of coffee than making one at home. But you will happily pay more for a cup of coffee to save yourself the time and hassle of making it at home.
If the coffee is not to your liking, you can go back to the barista, and they will make you a new one. The barista may even have ideas to suggest to enhance your coffee tasting experience with new flavours or possibly new brewing techniques that you might not have known. Because, why would you? The baristas are the coffee experts to help customers with recommendations they feel would pique the customer’s interest. Or, if you are a regular customer in their shop, they innately know how you like your coffee so that you do not need to do a thing except enjoy your much-appreciated cup of coffee.
Enjoy your cup of coffee on this Saturday morning and think about how much value a travel advisor can bring to your next trip. Because when we are ready to emerge from self-isolation, we are going to appreciate and enjoy the luxuries of life again, whether it be a simple cup of coffee or the trip you have always wanted.
Coffee is an integral part of many of our lives, and we have our personal preferences as to what we love about our coffee. Some people are creatures of habit and prefer it the same each day. Yet, some are willing to try new flavours, new beans and different types. Some like it hot; some like it cold. Cream and sugar or plain black? There is no right or wrong way to enjoy your coffee.
Coffee is something you can make yourself at home, and it can be considerably cheaper. But do you feel the same joy with that cup of coffee like the one you received in a coffee shop, one that was handcrafted just for you and may even have your name on the cup so that it only belongs to you?
Think about why you visit your favourite coffee shop. Is it the cozy ambiance of the shop? The personalized service you receive? Maybe it’s the way you “feel” when you receive that steaming hot cup of coffee when handed to you with a friendly smile?
You walk into a coffee shop knowing you are probably going to pay more for a cup of coffee than making one at home. But you will happily pay more for a cup of coffee to save yourself the time and hassle of making it at home.
If the coffee is not to your liking, you can go back to the barista, and they will make you a new one. The barista may even have ideas to suggest to enhance your coffee tasting experience with new flavours or possibly new brewing techniques that you might not have known. Because, why would you? The baristas are the coffee experts to help customers with recommendations they feel would pique the customer’s interest. Or, if you are a regular customer in their shop, they innately know how you like your coffee so that you do not need to do a thing except enjoy your much-appreciated cup of coffee.
Enjoy your cup of coffee on this Saturday morning and think about how much value a travel advisor can bring to your next trip. Because when we are ready to emerge from self-isolation, we are going to appreciate and enjoy the luxuries of life again, whether it be a simple cup of coffee or the trip you have always wanted.
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